7 best AI visibility tools for SaaS teams in 2026

The best AI visibility tools send your buyers' questions to ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews on a schedule, then record whether your product gets named and which pages the answer cites. Three of the top four Google results for this topic are written by vendors who rank their own tool first.

We sell no tracker. So this list ranks seven tools on four stated criteria: engine coverage, prompts per dollar, data depth and fit for a SaaS team.

You get the entry price for each tool, the cost per tracked prompt, what each one does well and where it falls short, and a short guide to picking one.

TL;DR: Scrunch is our top pick for SaaS teams that want tracking and AI site audits in one tool, at $250 a month for 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot. If your budget is smaller, SE Visible covers five engines for about a third of the price.

Best AI visibility tools: a quick overview

If you want to buy on a self-serve plan:

• Scrunch: best for SaaS teams that want tracking, site audits and AI bot traffic in one tool.
• SE Visible: best for small teams that want five engines for under $100 a month, with API access from day one.
• Peec AI: best for marketing teams that report on sources and citations, with unlimited users on every plan.

If you have a sales-led budget or already pay for an SEO suite:

• Profound: best for enterprise brands that need up to nine engines, ChatGPT Shopping data and SSO.
• Ahrefs Brand Radar: best for researching any brand or category across a prompt index of more than 500 million prompts, with no setup.
• Semrush AI Visibility Toolkit: best for teams already on Semrush who want AI data next to their keyword data.

If you want to test the idea before you commit:

• Otterly.AI: best for solo marketers and early founders, with the lowest entry price on this list and Perplexity included.

Prices below are monthly billing on the entry plan, as of November 2026, from each vendor's pricing page.

How did we rank these AI visibility tools?

We ranked them on four criteria, in this order of weight. Engine coverage comes first, because a tool that skips Perplexity or Claude cannot tell you what buyers see there. Prompts per dollar comes second. By SE Visible's own example, one market can need 18 prompts before you add a single pricing or competitor question.

Data depth is third: does the tool show the cited pages, sentiment and competitors, or only a yes or no? Fit for a SaaS team is last: seats, API access and whether you can buy without a sales call.

Here is what one tracked prompt costs on each entry plan, using the prices in the table above.

The Ahrefs row uses Ahrefs' own example for its 2,500-check package. Every extra platform uses more checks, so the per-engine cost does not fall as you add engines.

1. Scrunch, best for SaaS teams that want tracking and AI site audits in one tool

Scrunch is an AI visibility platform that monitors how brands appear in AI answers and helps fix what it finds. Its Core plan runs prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot, and Enterprise widens that to nine engines.

On Enterprise it also segments results by several buyer personas (Core includes one). If you sell to both a CTO and a head of finance, you can see which of them gets told about you. The AXP feature (Agent Experience Platform, Enterprise only) serves a lighter version of your site to AI agents while human visitors see the normal site.

Key features

• Tracks ChatGPT, Perplexity, Google AI Overviews and Copilot on Core, and 9 engines including Claude and Gemini on Enterprise
• Benchmarks by persona, competitor, topic and location
• Shows the citations behind each answer
• Flags AI crawl errors and gaps in entities, claims and product specs
• AXP serves an AI-friendly version of your site to agents (Enterprise)
• Live feed of AI bot traffic on your site (Scrunch product page)

Best for

• SaaS teams with a budget of about $250 a month who want tracking and site audits in one dashboard
• Teams whose buyers use Copilot and Perplexity as well as ChatGPT
• Teams that also want to fix crawl problems for AI agents

Pricing Core is $250 a month with 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace and 5 user licenses. It tracks ChatGPT, Perplexity, Google AI Overviews and Copilot. At 125 prompts on 4 engines, the response cap covers about 10 full runs a month. Enterprise is custom and adds Claude, Gemini, Meta AI, Google AI Mode and Grok (9 engines), AXP, API access and SSO. Core comes with a 7-day trial (as of November 10, 2026, Scrunch pricing page).

Pros

• Copilot and Perplexity on the entry plan
• 5 site audits a month and an AI bot traffic feed on Core
• 5 user licenses on Core

Cons

• The highest self-serve entry price on this list
• Claude, Gemini and Google AI Mode only on Enterprise
• Core includes 5 user licenses, while SE Visible and Peec AI list unlimited seats

2. SE Visible, best for small teams that want five engines on a budget

SE Visible is an AI visibility platform from the team behind SE Ranking that shows how a brand appears in AI answers, which competitors appear with it and which sources shape the answer. In our cost table it has the lowest cost per prompt per engine.

It also gives you an API and an MCP connector on the entry plan, which Peec AI, Otterly.AI and Profound keep for higher tiers. If you already pay for SE Ranking, SE Visible is included in every SE Ranking plan.

Key features

• Collects answers from ChatGPT, AI Overviews, AI Mode, Gemini and Copilot the way a user sees them
• Reports visibility, share of voice, average position and net sentiment
• Lists cited domains and pages, and flags pages that cite competitors and leave you out
• Splits branded and unbranded prompts
• API, MCP and Data Studio connector on every plan
• Unlimited seats and competitors, plus client logins (SE Visible product page)

Best for

• Seed and Series A SaaS teams selling in one market
• Agencies that report AI visibility to several clients (the Agency plan has 30 projects)

Pricing Basic is $89 a month with 75 prompts, 5 projects and 1 location per project, and yearly billing cuts about 20%. Core is $189 a month with 200 prompts and unlimited locations. Agency is $399 a month with 1,000 prompts and Claude tracking. Enterprise starts at 2,000 prompts. Every paid plan starts with a 10-day trial (as of November 2026, SE Visible pricing page).

Pros

• Five engines and 75 prompts at one flat price, with no add-ons to buy
• API and MCP access on the entry plan
• Unlimited seats, so the whole team can log in

Cons

• No Perplexity tracking
• Claude only on the Agency plan, and it is queried through the API without web search
• Each extra location counts as a separate prompt, so multi-country tracking uses up the limit fast

3. Peec AI, best for marketing teams that report on sources and citations

Peec AI is a platform that tracks how brands show up in AI search tools and how those tools describe them. Its strength is the source layer: it separates the pages an AI engine used from the pages it cited.

That matters when you plan outreach. If a review site or a "best of" page is used in answers about your category, Peec AI shows it. Every plan has unlimited users, so sales and content can share one account.

Key features

• Visibility, position and sentiment per prompt
• Sources tracked as "used" or "cited", by domain and URL
• Competitor benchmarking in your market
• Fact-checks what AI engines claim about your brand
• Looker Studio connector and API from the Advanced plan
• MCP access for AI assistants (Peec AI product page)

Best for

• Content and PR teams who decide which third-party pages to pitch
• Marketing teams that share reports with sales and leadership

Pricing Starter is $95 a month with 50 prompts, 3 models and 1 country. Pro is $245 a month with 150 prompts and 3 countries. Advanced is $495 a month with 350 prompts, API access and the Looker Studio connector. Enterprise is custom. Yearly billing takes 15% off, and a trial is offered with no stated length (as of November 2026, Peec AI pricing page).

Pros

• Source data that tells you which pages to get onto
• Unlimited users on every plan
• Checks AI answers about your brand for wrong facts

Cons

• Only 3 engines per self-serve plan, picked from a list of six
• Perplexity and Claude are Enterprise-only
• API access starts on the $495 plan

4. Profound, best for enterprise brands with a sales-led budget

Profound is an AI marketing platform that tracks brand visibility across answer engines and runs marketing agents on top of that data. It is built for large teams: there is no published self-serve price, and the paid plan is sold through a demo.

Its Enterprise plan tracks up to nine engines, the most on this list, including DeepSeek and Exa Search. It also tracks product placement in ChatGPT Shopping down to the SKU.

Key features

• Answer Engine Insights: mentions, citations, sentiment and rank across up to 9 engines
• Prompt Volumes: what people ask AI tools, from conversation data
• ChatGPT Shopping tracking at SKU level
• Agent Analytics with Cloudflare, Vercel, AWS, Akamai, Fastly and other integrations
• AI Marketer agents that draft and stage work for approval (Profound product page)

Best for

• Late-stage SaaS and enterprise brands with a security review and procurement process
• Teams that sell products through ChatGPT Shopping

Pricing Profound lists two plans. The Trial costs nothing and runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with no history, exports or API. Enterprise is custom and adds up to 9 engines, API access, CSV and JSON exports, SSO and SOC 2 compliance. No dollar price is published (as of November 2026, Profound pricing page).

Pros

• The widest engine list we found, at 9 engines on Enterprise
• Agent Analytics connects to the CDN or host you already use
• Unlimited seats on both plans

Cons

• No public price, so you cannot compare cost per prompt before a sales call
• Trial prompts are picked for you and cannot be edited

5. Ahrefs Brand Radar, best for researching any brand with no setup

Ahrefs Brand Radar is an Ahrefs add-on that measures brand visibility in AI answers, using a pre-built prompt index plus prompts you track yourself. Ahrefs says the index holds more than 500 million prompts built from its keyword database.

The index is what sets it apart. You can type in any competitor or category and see results at once, with no prompts to write. Each prompt maps back to real search volume, so you can see which AI answers sit on top of high-demand topics.

Key features

• AI Visibility Index across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot
• Custom prompts on the same engines plus Claude, checked daily, weekly or monthly
• Mentions, citations, AI share of voice and impressions weighted by search volume
• Fan-out queries that show what the engine searched behind the scenes
• Tracks Reddit, YouTube and TikTok sources that feed AI answers (Ahrefs Brand Radar page)

Best for

• Teams that want to size a category or audit competitors before they track their own prompts
• SEO teams already on an Ahrefs plan

Pricing Custom prompt packages start at $50 a month for 2,500 checks, with overage at $0.020 per check, and go up to $250 a month for 25,000 checks. The AI Visibility Index starts at $199 a month. Paid Ahrefs plans include 5 to 20 daily custom prompts, and Brand Radar can also be bought on its own (as of November 2026, Ahrefs pricing page).

Pros

• The largest prompt index we read, searchable for any brand
• Ties AI answers to search volume
• Can start without an Ahrefs subscription

Cons

• The index is re-tested monthly, so it will not show this week's changes
• Billing is per check, and each Claude update uses 8 checks, so costs climb with each engine

6. Otterly.AI, best for solo marketers testing AI visibility

Otterly.AI is a tool that tracks how brands show up in AI search answers and suggests changes to improve that visibility. It has the lowest entry price on this list, and Perplexity is included from the first plan.

It leans toward action as well as tracking. The content audit checks whether your pages can be crawled and cited, and gives on-page suggestions.

Key features

• Tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan
• Google AI Mode, Gemini and Claude as add-ons
• Prompt Research to find the questions buyers ask AI
• Content Audit and GEO recommendations for your pages
• API, MCP and Agent Analytics from the Standard plan (Otterly.AI product page)

Best for

• Solo marketers and founders who want to see the data before a bigger spend
• Early-stage SaaS teams that care most about Perplexity

Pricing Lite is $29 a month with 15 prompts. Standard is $189 a month with 100 prompts, API and MCP. Premium is $489 a month with 400 prompts. Enterprise starts at 1,000 prompts. Yearly billing takes 15% off, and Otterly.AI offers a 7-day trial (as of November 2026, Otterly.AI pricing page).

Pros

• The lowest entry price on this list
• Perplexity included from the first plan
• Content audit turns findings into page edits

Cons

• 15 prompts on Lite is a sample, not a full picture of a category
• Gemini, AI Mode and Claude each cost extra

7. Semrush AI Visibility Toolkit, best for teams already on Semrush

The Semrush AI Visibility Toolkit is a Semrush add-on that shows how brands appear in AI-generated answers. It makes the most sense when your SEO work already lives in Semrush.

Its prompt research and brand perception reports sit next to the keyword data you already use. The tracking side is thinner than the specialist tools: 25 prompts, and the docs name ChatGPT and Google AI Mode for prompt tracking.

Key features

• Visibility Overview and Competitor Research for AI answers
• Prompt Research with 1,000 daily queries
• Brand Performance reports on perception and narrative drivers
• Prompt Tracking on ChatGPT and Google AI Mode
• AI search checks in Site Audit for up to 100 pages (Semrush AI SEO page)

Best for

• SEO teams with a Semrush seat who want AI data in the same tool
• Teams that care most about Google AI Mode

Pricing The toolkit costs $99 a month for 1 project, 25 tracked prompts and 300 daily queries in AI Analysis reports. You can add 50 prompts for $60 a month, and Semrush One plans include 50 to 200 prompts. The toolkit has no trial (as of November 2026, Semrush AI Visibility Toolkit docs).

Pros

• AI data next to your existing keyword and site audit data
• Brand perception reports explain how AI describes you

Cons

• The highest cost per tracked prompt on this list
• Only two engines named for prompt tracking
• No trial before you pay

What can an AI visibility tool not do?

An AI visibility tool measures where you are named. It cannot get you named. Most tools on this list show you the pages an answer cites, and that list is where the work starts.

When you open the cited pages for "best X for Y" prompts in your category, some will be third-party comparison posts and "best of" lists. If your product is missing from those pages, the tracker will keep reporting the gap until someone adds you.

So budget for two things. One is the tracker. The other is the work that changes the answer, on your own pages and on the lists that engines already cite.

How to choose the best AI visibility tool for a SaaS team

Pick by the decision that rules out the most tools first. Then run a 2-week trial on 20 of your real buyer prompts before you commit.

1) Do you need every engine, or the lowest entry price?

If your buyers use Perplexity and Copilot as well as ChatGPT: pick Scrunch, because Core tracks both along with Google AI Overviews. If you need to stay small: pick SE Visible for five engines, or Otterly.AI if Perplexity matters more than Gemini.

2) Do you already pay for Semrush or Ahrefs?

If your team lives in Ahrefs: start with the custom prompts already in your plan, then add Brand Radar packages. If you live in Semrush: the toolkit puts AI data next to your keywords. If you use neither, a specialist tool gives you more prompts per dollar.

3) Do you need to research competitors, or only track your own prompts?

If you want to size a category or audit a rival with no setup: pick Ahrefs Brand Radar for its index. If you know your buyer prompts and want daily tracking: Scrunch, SE Visible or Peec AI.

4) Who will act on the data?

If a content or PR team will pitch the cited pages: Peec AI shows "used" and "cited" sources per prompt. If procurement and security sign off on tools: Profound is built for that buying process. Count total cost per tracked prompt, add-ons included, and skip the sticker price.

Most trackers will show you which "best of" pages engines cite in your category. AY Listicle is a network where SaaS companies get their product into "best of" listicles that buyers and AI search read. Request a spot on AY Listicle, and we check every mention every month.

FAQ

What is the best AI visibility platform?

Scrunch is our top pick for SaaS teams that want tracking and AI site audits in one tool. Core is $250 a month for 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot (as of November 10, 2026, Scrunch pricing page). SE Visible is the better pick on a smaller budget. Profound fits enterprise teams that buy through a sales process.

How do you see your AI visibility?

You see your AI visibility by running the questions your buyers ask through AI engines on a schedule and recording whether your brand is named or cited. An AI visibility tool does this for you each day. Bing Webmaster Tools also has an AI Performance report that counts citations in Microsoft Copilot and Bing AI summaries. Google Search Console includes AI Overviews and AI Mode traffic in the Web search type, with no separate filter.

How do you increase your AI visibility?

You increase your AI visibility by getting your product onto the pages AI engines read and cite for your category. Start with the cited pages your tracker shows for your top prompts. Fix your own pages, then get listed on the third-party comparison and "best of" pages in that list. On AY Listicle you can get listed with credits on SaaS listicles that buyers and AI search read.

Are AI visibility tools the same as generative engine optimization tools?

AI visibility tools and generative engine optimization (GEO) tools overlap, and most products on this list do both. The tracking part measures where you are named. The GEO part suggests changes: Otterly.AI audits your pages, Scrunch serves an AI-friendly version of your site on Enterprise, and Profound runs marketing agents.

Can you check AI visibility without paying?

You can check AI visibility without paying for a short time through vendor trials. Profound's trial runs 50 prompts daily for 7 days, Scrunch offers a 7-day trial, and SE Visible offers 10 days. Site-owner tools help too: the AI Performance report in Bing Webmaster Tools shows your Copilot citations, and Google Search Console counts AI Overviews and AI Mode traffic inside the Web search type.

How many prompts should a SaaS company track?

A SaaS company should track enough prompts to cover each product line, buyer type and buying stage in each market. SE Visible's pricing FAQ gives a CRM example: 3 product lines, 2 audiences and 3 stages already make 18 prompts per market. Start with 20 to 50 prompts on the queries that drive sales, then add more.

What is an AI visibility score?

An AI visibility score is the share of tracked AI answers that mention or cite your brand. Each tool builds it a little differently. SE Visible reports visibility, share of voice, average position and net sentiment, while Ahrefs Brand Radar reports mentions, citations, AI share of voice and estimated impressions.

Which AI visibility tools track Claude?

Ahrefs Brand Radar tracks Claude in custom prompts at 8 checks per update, and Otterly.AI sells it as an add-on. SE Visible includes Claude on its Agency plan, and Scrunch, Peec AI and Profound include it on Enterprise.

Sources: vendor pricing and product pages for Scrunch, SE Visible, Peec AI, Profound, Ahrefs, Otterly.AI and Semrush, linked in each entry and read on November 9, 2026 (Scrunch re-read November 10, 2026); Bing Webmaster Blog, AI Performance public preview, February 2026; Google Search Central, AI features and your website.