7 Profound alternatives for AI visibility tracking in 2026

Profound alternatives are worth a look if you want an AI visibility tracker with a price you can see before a sales call. As of November 2026, Profound's pricing page lists two plans: a 7-day trial and an Enterprise plan with a custom price. Daily tracking past that first week sits on Enterprise.

That setup suits a large brand with a procurement team. A 15-person SaaS company usually wants a monthly number it can approve this week.

This page compares 7 tools that publish their prices. For each one you get the cost, the AI engines it tracks (ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and others), the prompt and seat limits, and where it differs from Profound.

TL;DR: Peec AI is the closest like-for-like switch from Profound, with daily tracking, published monthly prices and unlimited users. If you need to spend as little as possible, start with Otterly.AI's Lite plan.

What does Profound do, and what does it cost?

Profound is an AI search marketing platform that shows how answer engines describe your brand and your category. It covers ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, DeepSeek and a few more. On top of tracking, it sells Prompt Volumes (what people ask AI), Agent Analytics (how AI crawlers read your pages), a ChatGPT Shopping view and an AI Marketer that drafts content for approval.

Profound does not publish a price. Its pricing page shows two plans as of November 2026:

• Trial: 50 prompts, run daily for 7 days, on ChatGPT, Gemini and Google AI Overviews. Unlimited seats, but no data history, exports or API.
• Enterprise: custom price, daily tracking on up to 9 answer engines, unlimited seats, CSV and JSON exports, API access, SSO and SOC 2.

Agents run on credits, and extra credit thresholds need an Enterprise package.

Why do teams look for Profound alternatives?

The first reason is price. You cannot compare Profound's cost to anything until you talk to sales, and the trial ends after 7 days on 3 engines.

The other reasons are about fit:

• Commitment. Smaller teams want a monthly plan they can cancel, or a pay-per-use model.
• Engine mix. Some teams care most about Claude or Microsoft Copilot and want those on the entry plan.
• Action tools. Some want the tracker to suggest page fixes or draft content, without a separate credit budget.

Seats are not a reason to leave. Profound gives unlimited seats on both plans, and so do most tools below. Scrunch and Semrush are the two exceptions.

Best Profound alternatives: a quick overview

If you want the closest switch:

• Peec AI: best for marketing teams that want Profound-style daily tracking with a published price. Plans start at $95 a month with unlimited users.

If budget is the main limit:

• Otterly.AI: best for solo marketers and small teams. The Lite plan is $29 a month for 15 prompts on four engines.
• ZipTie: best for paying only for the checks you run. You set the prompts, engines and cadence, and the price follows.

If you want wide engine coverage or action tools:

• Scrunch: best for brand teams that want Copilot tracking and AI site audits on the entry plan.
• AthenaHQ: best for teams that want an agent to turn visibility gaps into page and content changes.

If you manage many brands or already pay for an SEO suite:

• Rankscale: best for agencies tracking many brands, with white-label dashboards on the Growth plan.
• Semrush AI Visibility Toolkit: best for teams already inside Semrush that want AI prompts next to their keyword data.

Prices as of November 2026, read from each vendor's own pricing page:

1. Peec AI, best for the closest switch from Profound

Peec AI (peec.ai) is an AI search analytics tool for marketing teams that tracks how often AI answers mention your brand, where you rank in them and how they describe you. It also shows which domains and URLs the answers cite, which tells you where your competitors get named.

It is the closest match to Profound's tracking core: daily runs, competitor benchmarks, source analysis and an API. The difference is the buying process. Prices are on the page, billing is monthly, and every plan has unlimited users.

Key features

• Visibility, position and sentiment scores per prompt and per model
• Source tracking for the domains and URLs AI answers cite
• Competitor comparison on the same prompts
• Looker Studio connector, CSV export, API and MCP access
• Actions that suggest what to change and why

Best for In-house marketing teams at SaaS companies that want daily tracking on a monthly plan. Teams that already run Looker Studio reports and want AI visibility next to their other data.

Pricing Starter is $95 a month for 50 prompts, 3 models, 1 country and 1 project, tracked daily. Pro is $245 a month for 150 prompts and 3 countries, and Advanced is $495 a month for 350 prompts. Enterprise is custom, with unlimited prompts and up to 13 models including Claude and Perplexity, and annual billing takes 15% off the other plans (as of November 2026, Peec AI pricing page).

Pros

• A price you can approve without a sales call
• Unlimited users on every plan, same as Profound
• Daily tracking from the entry plan

Cons

• Each plan covers 3 models; more cost extra
• Claude is listed only on Enterprise
• Starter tracks 1 country

2. Otterly.AI, best for small teams on a budget

Otterly.AI (otterly.ai) is an AI search monitoring tool that tracks brand mentions and cited links in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons.

Next to Profound it is the low-cost end of the market. You trade prompt volume for price: the Lite plan tracks 15 prompts. For a founder who wants to watch the 15 questions that matter most, that is often enough to start. It also runs GEO audits on your URLs to flag pages that are hard for AI engines to cite.

Key features

• Brand mention and link citation tracking per engine
• Brand profiling that shows how AI describes you
• Prompt research to find the questions buyers ask
• GEO URL audits (1,000 a month on Lite)
• API and MCP access from the Standard plan

Best for Solo founders and marketers who want a first read on AI visibility at a low monthly cost. Small teams that want to test the category before committing to a bigger plan.

Pricing Lite is $29 a month for 15 prompts, Standard is $189 a month for 100 prompts and Premium is $489 a month for 400 prompts, with unlimited team members and a 7-day trial. On Lite, Google AI Mode and Gemini cost $9 a month each and Claude costs $29 a month. Enterprise starts at 1,000 prompts with custom pricing, and annual billing takes 15% off (as of November 2026, Otterly.AI pricing page).

Pros

• A $29 entry plan you can pay month to month
• Four engines included on the cheapest plan
• Unlimited team members

Cons

• 15 prompts on Lite covers a narrow slice of your category
• The step from Lite to Standard is large
• Claude, Gemini and AI Mode raise the bill on every plan

3. ZipTie, best for paying only for the checks you run

ZipTie (ziptie.ai) is an AI search tracker that records whether each AI answer names your brand, cites your pages and how it describes you. It rolls those signals into an AI Success Score from 0 to 100.

Pricing is the big difference from Profound. You pay per check: one prompt, on one engine, run once. You pick daily, weekly or monthly cadence per prompt, so 50 prompts you care about can run daily and a long tail of 1,000 can run monthly.

Key features

• Pay-per-check pricing with daily, weekly or monthly cadence
• 7 engines: ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Bing AI Overview and Gemini
• Read-only Google Search Console connection that flags queries you do not track yet
• Action Center and page audit with content suggestions
• Unlimited seats, projects and competitors

Best for Teams with uneven tracking needs, such as a few daily prompts plus a long monthly tail. Agencies that want one bill that scales with client prompts.

Pricing ZipTie charges $0.01 per prompt, per engine, per check, or $0.0087 per check when a prompt runs on all 7 engines, and the Starter preset begins at $25.65 a month. ZipTie's own example of 50 daily, 300 weekly and 1,000 monthly prompts on all 7 engines comes to $230.95 a month, or $184.76 a month paid yearly. The 7-day trial needs no card and covers 25 daily prompts on ChatGPT, Google AI Overviews and Google AI Mode (as of November 2026, ZipTie pricing page).

Pros

• You pay for the volume you use
• Every engine costs the same per check
• Search Console data sits next to AI visibility

Cons

• Claude is not one of the 7 engines
• No single sticker price, so budgeting takes a calculator
• ZipTie says its page audit cannot confirm that an edit will change an AI answer

4. Scrunch, best for Copilot tracking and AI site audits on the entry plan

Scrunch (scrunch.com) is an AI customer experience platform that tracks how brands show up in AI answers by prompt, topic, persona and region. It also runs the Agent Experience Platform, which serves a machine-readable version of your site to AI agents.

Scrunch's Core plan tracks ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, and adds 5 site audits a month. Claude, Gemini, Meta AI, Google AI Mode and Grok come only on Enterprise. The trade-off is seats. Core includes 5 user licenses, where Profound gives unlimited.

Key features

• Persona-based tracking (1 persona on Core, custom on Enterprise)
• 125 unique prompts and 5,000 responses a month on Core
• Citation analysis and AI bot traffic monitoring
• Agent Experience Platform for AI agents (Enterprise)
• Site audits (5 a month on Core)

Best for Brand and content teams whose buyers use Copilot and Perplexity, and who want AI site audits next to tracking. Larger companies that need Claude or Meta AI can move to Enterprise.

Pricing Core is $250 a month with 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace and 5 user licenses. It tracks ChatGPT, Perplexity, Google AI Overviews and Copilot. At 125 prompts on 4 engines, the response cap covers about 10 full runs a month. Enterprise is custom and adds Claude, Gemini, Meta AI, Google AI Mode and Grok (9 engines), AXP, API access and SSO. Core comes with a 7-day trial (as of November 10, 2026, Scrunch pricing page).

Pros

• Copilot and Perplexity on the entry plan
• 5 site audits a month and AI bot traffic monitoring on Core
• One flat monthly price, no credits

Cons

• The highest entry price on this list
• 5 user licenses on Core, and Claude only on Enterprise

5. AthenaHQ, best for acting on gaps with an agent

AthenaHQ (athenahq.ai) is an AEO and GEO platform that tracks your brand across AI engines and then recommends on-page and off-page fixes. Its Starter plan adds a content optimization agent that learns from results over time.

Profound has an AI Marketer of its own, sold on credits, with larger budgets on Enterprise. AthenaHQ puts its content agent on Starter, a plan with a public price, and offers an entry plan that costs nothing. It also connects to Shopify, GA4 and Google Search Console, so ecommerce teams can tie AI visibility to traffic and sales.

Key features

• Monitoring with competitor benchmarks and citation tracking
• On-page and off-page action recommendations
• Content optimization agent with brand voice rules (Starter)
• Shopify, GA4 and Google Search Console integrations
• 11 named engines on Starter, including Claude, Grok, DeepSeek and Meta AI

Best for Content teams that want the tool to suggest and draft fixes. Ecommerce brands on Shopify that want AI visibility tied to revenue.

Pricing The Essential plan is $0 with 300 credits and covers ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot for unlimited users. Starter is $295 a month with 3,600 credits, unlimited prompts and competitors, 11 engines and unlimited seats, while API access and extra credits are paid add-ons. Enterprise is custom, and annual billing takes 17% off (as of November 2026, AthenaHQ pricing page).

Pros

• A $0 plan to test the product on real prompts
• Action and content tools on a public-price plan
• Wide engine list on Starter

Cons

• Credits mean you estimate usage before you know your bill
• API access costs extra on Starter
• The jump from the $0 plan to Starter is steep for a small team

6. Rankscale, best for agencies with many brands

Rankscale (rankscale.ai) is an AI visibility platform for agencies and enterprise teams that scores brand rankings, sentiment and citations across 17+ AI engines. The named ones include ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, Copilot, DeepSeek, Mistral and Grok.

Where Profound sells one custom contract, Rankscale sells credit tiers sized by the number of brand dashboards. A query costs about 0.25 credits per engine per prompt, and from Pro upward unused credits roll over. Growth adds white-label dashboards for client reporting.

Key features

• Brand dashboards (10 on Pro, 50 on Growth)
• Visibility, sentiment and citation analysis per engine
• Shopping and ad placement monitoring
• Page audits with an AI readiness score
• White-label dashboards from Growth, REST API from Pro+

Best for SEO and content agencies reporting AI visibility for 10 or more clients. In-house teams that manage several product brands.

Pricing Essentials is $17 a month billed yearly only, with 120 credits and 2 brand dashboards. Pro is $99 a month, or $84 a month billed yearly, with 1,200 credits, 10 brands and a trial. Pro+ is $229, Growth is $385 with white label and Enterprise is $780 a month, with a custom tier above that (as of November 2026, Rankscale pricing page).

Pros

• The widest engine list on this page
• Low entry price for one or two brands
• Credits roll over on Pro and above

Cons

• Credits take some math to map to prompts and engines
• The REST API starts on Pro+, white label on Growth
• Essentials has no team workspaces

7. Semrush AI Visibility Toolkit, best for teams already on Semrush

The Semrush AI Visibility Toolkit is a Semrush add-on that shows where your brand appears in AI-generated answers. It covers Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and an AI Search Site Audit.

Next to Profound it is narrow. Prompt Tracking covers platforms like Google AI Mode and ChatGPT, and the base plan tracks 25 prompts. The reason to pick it is location: your keyword rankings, backlinks and AI prompts live in one account your team already knows.

Key features

• Prompt Tracking for Google AI Mode and ChatGPT
• Brand Performance reports on how AI describes you
• Prompt Research for the questions people ask
• AI Search Site Audit
• Sits inside the Semrush account you already use

Best for SEO teams that already pay for Semrush and want a first look at AI answers without a new vendor. Consultants who report SEO and AI visibility from one tool.

Pricing The toolkit is $99 a month with 25 tracked prompts, and 50 more prompts cost $60 a month. Each teammate needs their own $99 license, and each extra Brand Performance domain costs $99. Semrush says the toolkit has no trial (as of November 2026, Semrush AI Visibility Toolkit knowledge base).

Pros

• No new vendor if your team already uses Semrush
• AI prompts next to keyword and site audit data

Cons

• Per-user licenses make it expensive for a team of five
• 25 prompts on the base plan
• Fewer engines named than the dedicated trackers here

How to choose the best Profound alternative for your team

Start from what you need to see each week, then match the pricing model to how you work. These four questions settle most choices.

1) Do you need Claude tracked from day one?

If Claude matters to your buyers, pick AthenaHQ Starter or Rankscale. Both include it without an add-on. Otterly.AI sells Claude as an add-on, Scrunch and Peec AI list it on Enterprise only, and ZipTie's 7 engines leave it out.

If your buyers mostly use ChatGPT and Google, every tool here covers those.

2) Do you want a fixed plan or pay for what you run?

If you want one number each month: pick Peec AI, Otterly.AI or Scrunch. Prompt limits are fixed, so count the prompts you need before choosing a tier.

If your volume is uneven: pick ZipTie, or a credit plan from Rankscale or AthenaHQ. Work out prompts times engines times runs per month first. A prompt checked daily on 5 engines is about 150 checks a month.

3) How many people need a login?

If five or more people need access: Peec AI, Otterly.AI, ZipTie, AthenaHQ and Rankscale Pro give unlimited seats. Scrunch Core includes 5 user licenses, and Semrush charges a license per user, so add those costs before you compare sticker prices.

4) Do you only need tracking, or help closing the gaps?

If you have a content team ready to act: AthenaHQ includes a content agent on Starter, and ZipTie sells content drafting as an add-on next to its Action Center. Peec AI's Actions and Otterly.AI's audits point at fixes without drafting them.

Run two trials in the same week on the same 25 prompts. Compare which competitors each tool reports and which sources it says AI answers cite. If the two tools disagree, look at the raw answers before you trust either score.

Tracking shows which prompts leave your brand out. Changing those answers means getting named on the pages AI engines cite, and "best of" listicles are one kind of page they cite. AY Listicle is a network where SaaS companies get their product into listicles that buyers and AI search read. Request a spot on AY Listicle, and we check every mention every month.

FAQ

What is the best alternative to Profound?

Peec AI is the best Profound alternative for most marketing teams, because it offers daily tracking, source analysis and unlimited users on a plan with a published monthly price. Scrunch is the better pick if you want Copilot tracking and site audits on the entry plan, and Otterly.AI if budget comes first.

How much does Profound cost?

Profound does not publish a price. As of November 2026, its pricing page lists a 7-day trial with 50 prompts on ChatGPT, Gemini and Google AI Overviews, and an Enterprise plan priced on request. Daily tracking after the trial requires Enterprise.

Is there a cheaper alternative to Profound?

Yes, several Profound alternatives publish entry plans for a small monthly fee. Rankscale Essentials, ZipTie's Starter preset and Otterly.AI Lite are the lowest entry points on this list, and AthenaHQ has a plan that costs nothing. The table above shows each price as of November 2026.

Which Profound alternatives track Claude?

AthenaHQ includes Claude on Starter, and Scrunch includes it on Enterprise. Rankscale lists Claude among its 17+ engines, Otterly.AI sells it as an add-on and Peec AI lists it on Enterprise. ZipTie and the Semrush AI Visibility Toolkit do not name Claude on the pages we read.

Profound vs Peec AI: which should I pick?

Peec AI suits teams that want a public monthly price and daily tracking on 3 chosen models. Profound suits large companies that need up to 9 engines, ChatGPT Shopping data, Agent Analytics and SSO under one Enterprise contract. If you cannot get a Profound quote approved, Peec AI is the faster start.

How many prompts should I track?

Most teams can start with 25 to 50 prompts that match how buyers ask about your category, such as "best AI visibility tools for SaaS". Add prompts once you know which ones move, and track them on the engines your buyers use.

Will an AI visibility tool get my brand into ChatGPT answers?

No, an AI visibility tool measures where you appear and does not change the answers by itself. To change them, you need your product named on the pages ChatGPT, Perplexity and Google AI Overviews cite, such as "best of" listicles. Our guide on getting listed with credits shows how that works on AY Listicle.

Sources: Profound, Peec AI, Otterly.AI, ZipTie, Scrunch, AthenaHQ, Rankscale, Semrush AI Visibility Toolkit. All pricing pages read November 9, 2026, and Scrunch re-read November 10, 2026.